It can feel quite daunting at times trying to run a small business from home, especially when you start studying your competition and you begin to realise that you’re not the only company on the block doing what you’re doing.
If you want to amp up the nerve stakes, all you need to do is start thinking about the vastness of the online environment and how you think you compare?
Never fear though, there is indeed a space for everyone on the world wide web and size, as it turns out, doesn’t necessarily, matter. Here’s how you can make your home-based business look way bigger than just you.
ESTABLISH YOUR ONLINE PRESENCE PROPERLY
You absolutely must have a website. This is the singular biggest no-brainer for any business that wants to be taken seriously and wants to be seen as a critical player in the industry that you’re operating in and mean to extract your successes from.
Not only do you want a website, but you want to make 100% certain that your website reflects the best possible image of your business. So even though we’re confident that little
Johnny knows what he’s doing; you probably want to spend a bit of cash here to get your website looking at least as good as your competitors do.
A website is so much more than just a source of information, and it sets the tone of your company; it allows you to publish articles that are complementary to what you’re doing, and if you really learn how powerful this tool can be, you’ll understand how to have your website interact with your social media (yep, you’ll want that too) and provide that all-important link between you – and the rest of the world.
HOW YOUR WEBSITE CAN BE USED IN SURPRISING NEW WAYS
This page has more information about how clever extensions and additions can advance your website to offer services like after-hours chatbots that can handle information searches, reservations and bookings and even order products and leave messages.
With “live” interaction services, you can ensure that your website/business never misses an opportunity again. It is absolutely beyond exciting to see how the entire global environment has changed and for the better too. (At least when it comes to eCommerce). Your website can be set up to interact seamlessly with your sales or fulfilment platforms that require minimum or no human interaction at all.
ON THE POINT OF HUMAN INTERACTION
You will be amazed (if you haven’t been already) at how little human interaction is actually required in order to fulfil some of the more basic functions of your business. For example, you don’t need a physical salesperson present running your sales department, provided you’ve taken the time to set up your online commerce properly.
Nothing can fully replace solid person-to-person client care. Still, this reality is becoming less relevant as time marches on and we understand more about our new business landscape, moving on from the pandemic.
The internet is loaded with thousands of applications and extensions that you can use to turn even an essential website into a robust sales and new business generation tool. It’s so worth it to take the time to understand your business and then to match that level of expectation with what’s available to you online to drive that ambition.